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Creating an image

FRISCO – Frisco officials want to create an image for their town – a blend of the historic and modern.

DHM Design, the town-hired consultants creating a wayfinding program for Frisco, met with the town council Tuesday to present some sketches and ideas for improving the town’s image while helping visitors find their way through town.

Take a look around Frisco right now and one will see a confusing mishmash of signs, symbols and concepts. There is old and new. Some signs are in the median, others are on the side of the road. Some have too much information, others don’t have enough.



The consultants suggested the town adopt a custom, historic look for Main Street, with updated lights and banners on existing light fixtures and updated, easy-to-read black and white street signs.

Meanwhile, the signs on Summit Boulevard should be modeled after Colorado Department of Transportation signs, they said.



Council members took some of the suggestions, discarded others and sent DHM consultants away with a better idea of the image they’re seeking.

“They want us to be known as a historic, mountain town, but they also want us to be current and cosmopolitan,” said Town Manager Alan Briley.

Among the changes the council envisions is replacement of the current light fixtures on Main Street with black, anodized steel poles and new downward facing lights.

Other changes include the use of signs to direct vehicles from Summit Boulevard to historic Main Street, consolidating the various informational signs into one sign per post and utilizing the tower in front of Town Hall as a possible information site.

Consultants are scheduled to to refine council’s suggestions into some sketches and meet with a wayfinding steering committee, made up of local business people, residents and staff, later this month. Officials haven’t yet scheduled a follow-up meeting between consultants and the council.

“We hoped to have this wrapped up in the next month or two, but we’d rather have good than quick,” said Theresa Casey, assistant town manager.

Wayfinding was one of the top five priorities council members selected from the 70-plus strategies in the town’s economic development plan.

“I think council is really committed to economic development at this time,” Casey said.

Frisco is interviewing candidates for an economic development coordinator position.

The selected candidate will work with the town council and the staff to implement their vision for economic development.

“Again, this is something that’s very important to us as a town, and we want to do it right,” Casey said.

Lu Snyder can be reached at (970) 668-3998, ext. 203, or

lsnyder@summitdaily.com.


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