Difference between pandering and advertising shrinks | SummitDaily.com
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Difference between pandering and advertising shrinks

The defense of the “bitch” campaign by the ad company is hilariously myopic.

It tells us that we don’t need to worry because the term is already passe among the Gen-ers. Anne Macombe, the account planner for the agency, may be right that it has “evolved” among the Gen-ers to be a playful term.

Problem is, Anne, more than Gen-ers read your ads. I am confident that the central nervous systems of the baby boomers will recoil at the ad. Next time, try some focus groups which include folks who still wear their pants at waist level.



Is there a difference between pandering and advertising? The difference appears to be getting smaller. Talk to the hand, Anne.


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