Frisco Council hires another consultant |

Frisco Council hires another consultant

FRISCO – About a month after Leland Consultants completed an economic development report for the town, Frisco officials voted to hire yet another consultant. This time, it’s for wayfinding.

The Frisco council listed wayfinding – a strategy that would not only provide signs to navigate travelers through town but also create an image or personality for the town – as one of its top five priorities, after the economic development consultant listed it as a recommended strategy. Since then, town staff has sent for and received bids for a wayfinding strategic plan. Consultant prices ranged from $50,000 to $150,000.

Though Assistant Town Manager Theresa Casey recommended the town hire the lowest bidder, DVM Design, to create Frisco’s wayfinding plan, some officials had trouble swallowing the price tag.

Frisco Mayor Bob Moscatelli and Councilmember David Amli said $50,000 was too much. Amli suggested a town employee take on the project.

But others said wayfinding isn’t as simple as it may seem and is worth every penny invested.

“You’re hiring an image consultant, if you will,” Councilmember Rick Amico said.

“There’s a lot that goes into it – it’s a lot more than signs,” said Frisco resident Gary Wilkinson, who recently attended a conference on wayfinding with several town officials.

Council members voted 5-2 to hire the wayfinding consultant. Moscatelli and Amli opposed the motion.

According to a town memo, DVM Designs said it could start on Frisco’s wayfinding plan in June and would complete it within four to five months.

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