Frisco sales down again |

Frisco sales down again

FRISCO – Town sales tax revenues for July 2003 were down 7.5 percent, compared to July 2002, according to the August treasurer’s report released last week. The figure represents the seventh consecutive month of declining sales relative to last year.

But the July decline was the smallest of any month so far in 2003. Sales were down in June by 13.6 percent and by 45.9 percent in May, compared to their respective months last year.

Theresa Casey of the town manager’s office attributed July’s relative improvement partly to an aggressive marketing campaign to draw tourists to July 4 festivities.

“Right now, more people are driving than flying, so we targeted Denver, Boulder, Grand Junction and Colorado Springs,” she said. “We think it probably helped. We think we had as many or more tourists this year, but they spent less. They’re bringing their own food, they’re cooking in a condo rather than eating out.”

Despite declines in revenue, Frisco Town Manager Alan Briley said he does not foresee budget problems.

“We budgeted for an 18 percent decline,” he said. “Our revenue is 21 percent down from last year, which is only 3 percent off our projection. Our staff has known that we’re in hard times and we need to tighten our belt, so we’ve been able to cut our expenses by $750,000 this year. That takes care of the 3 percent right there.

“I am very encouraged by the July numbers,” Briley continued. “Only 7 percent down helped me in overall budget projections. We’re expecting to see a large August also, but we’re heading into the shoulder season – October and November – which are our worst months.”

Casey said that Referred Measure 2A, if passed, would increase the town’s ability to advertise at other times of the year like it did for the July 4 weekend, which hopefully would offset the current economy’s impact on the town.

Julie Sutor can be reached at (970) 668-3998 or

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