Frisco works hard to keep streets clean after events |

Frisco works hard to keep streets clean after events

FRISCO – While Frisco’s signature Main Street events mean increased foot traffic and fun in the sun, the big crowds can make quite a mess.

Wrappers, napkins and cups will litter the area after gatherings like the BBQ Challenge, the Fourth of July parade, evening concerts or even the Corvette show.

“We love this place and we’re showcasing it as a natural environment,” Frisco’s marketing director Suzanne Lifgren said. “To have an unnatural look to it with trash and human-made waste detracts from what a person would envision when getting out in the mountains.”

So, an immediate clean-up can be just as important to the town as the event itself. That’s why the town considers it an investment to employ a staff of 25 to work as the special events team, headed up by Lifgren.

To make everything sparkly and fresh again after a particularly beer-sodden or food-heavy gathering, the event team works alongside Frisco’s public works department to remove refuse by hand and with a street sweeper.

“Gum wrappers are my nemesis,” Lifgren said. “We also sweep the street before cars are even allowed to drive on it.”

According to Lifgren, a big event like Frisco’s BBQ Challenge can take up to four hours of heavy-duty cleaning to make everything right again, while the car show only took two hours.

“Something not food heavy takes about an hour,” she said. “Art shows do a pretty good job of clean up, though we find zip ties everywhere.”

Even so, no matter what size the event is, there’s always a lot of garbage to collect, and staff works hard to make sure storefronts are restored to their original state. The next morning, you’d be hard pressed to know anything went on the day before.

“We’re working on a way to power-wash the sidewalks,” Lifgren said. “They can get really dirty too. Last year, there was more rain at the end of events to naturally clean the streets.”

Frisco’s public works director Tim Mack said it’s key to remove trash throughout an event to cut down on the time needed for cleanup once it’s done.

“And then we sweep the heck out of things so it looks good the next morning,” he said. “It’s a level of service for us. We want to make it an inviting environment for both locals and tourists. And we want it to look clean so they spend some time and money here.”

According to Lifgren, Frisco’s push to put on zero-waste events has also made it easier for the cleaning crew because everyone seems more aware of town trash cans.

“The public is more conscientious,” she said. “They’re not leaving cups around as much.”

SDN reporter Caitlin Row can be reached at (970) 668-4633 or at

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