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Frisco’s Moose Creek closing

FRISCO – As one of Frisco’s Main Street retail shops prepares to close, some in town have begun debating what can be done to increase retail sales in the town’s core – and why sales are down.

Moose Creek Outfitters is one of the largest retail shops on Frisco’s Main Street – if not the largest. Its owners, Dan and Monie Sederstrom, plan to close it’s doors by the end of April, after almost five years of business.

The couple decided to shut down for a number of reasons, said Dan Sederstrom, including the high costs required to run a business – property tax and rent, for example – and a decline in profits.



The store’s profits have declined about 10 percent since Sept. 11, 2001, as a result of the economy, the drought, last summer’s fires, and a lack of pedestrian traffic on Main Street, he said.

“I think retail, clothing and ski shops right now are having a hard time,” Sederstrom said. “People aren’t spending money on the things that aren’t necessary, I guess. They come to ski, but they don’t have a lot of extra money in their pocket.”



The Sederstroms hope to rent their 4,000 square foot space once Moose Creek Outfitters closes, but have yet to find a prospective tenant. Dan Sederstrom said they will consider any applicants – not just retail.

As recent trends show, that could mean another real estate office for the area.

Jim Rodkey, owner of Rocky Mountain Coffee Roasters, is not alone when he wonders how Main Street’s real estate offices have affected the street’s retailers. Several shop owners and town officials have expressed concern with real estate’s impact on retail.

“The issue with real estate companies is foot traffic,” Rodkey said. “People can meet the real estate agent – and most times they do – somewhere else. Having huge numbers of real estate companies taking up downstairs, prime Main Street frontage definitely effects foot traffic. And foot traffic, if you’re a retail or restaurant, that’s what you want. The more people that walk by … you have the possibility of capturing that person.”

“It would be nice not to have more real estate offices,” said Linda Axelrod, owner of Flying Crane. “We have shopping in clumps on Main Street. More real estate offices I would not encourage.”

But real estate offices don’t appear to be the only reason pedestrian traffic and sales are down on Main Street.

Kim Ferrari, who owns Snowboard Addict with her husband, Danny, said she believes the economy is the main culprit in retail’s struggling profits.

While the tourists still are coming to Frisco, they’re not necessarily spending money shopping, she said.

The Ferraris expected their business to double when the nearby Snowboards of the Rockies closed last year, but business has remained the same.

“Since 9-11, its been incredibly difficult,” Axelrod said. “Everything has declined since 9-11. We just don’t have the day trippers. I don’t have that many people who drop the kids off skiing and the gals spend the day shopping.”

Copper’s recent development also has impacted business on Main Street, Rodkey said.

Guests at Copper who used to come to Frisco to eat and shop are now staying at the resort, he said. That, in turn, has affected Main Street’s afternoon and early evening pedestrian traffic.

“Our afternoon business on Main Street has almost died,” he said. “I have a concern that this lack of afternoon and evening business is leading to worse things.”

Frisco Mayor Bob Moscatelli also is concerned about business on Main Street.

“I honestly don’t know the solution,” he said.

Moose Creek was one of the area’s busier stores, Moscatelli said. He hopes the town’s economic development study will help town officials find some answers to help Main Street’s retail businesses.

“For myself, if the economic development study comes up with one good useful idea that helps our businesses in town, it will have been worth it,” Moscatelli said. “If it comes up with any more than one, I’ll be grateful.”

Lu Snyder can be reached at (970) 668-3998, ext. 203, or lsnyder@summitdaily.com.


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