Frontier, Vail unveil joint-ticketing plan
DENVER – Frontier Airlines and Vail Resorts on Tuesday kicked off a joint-ticketing plan to lure “Colorado lifestyle” skiers and snowboarders this ski season from across the nation.
Executives from Frontier and Vail Resorts had an afternoon press conference in Denver to unveil their “unprecedented” joint-ticket packages. The flight/ski pass packages went on sale Tuesday at http://www.snow.com and will be available until Dec. 31.
The Unlimited Season Pass offers unlimited, round-trip flights from 40 cities nationwide directly to Colorado on Frontier and includes a ski pass good at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly resorts. The cost is $3,000 per person, plus a $300 fee and tax. The pass is good through the winter, except for the dates of Dec. 19-Jan. 3, Feb. 14-20 and March 13-27. A Friday or Saturday stay is required.
The second package, called the “Triple Play,” offers three round-trip flights on Frontier throughout the ski season and a ski pass good at Breckenridge, Keystone and Arapahoe Basin for $1,000 per person, plus a $100 fee and tax.
For Coloradans, Colorado Pass, Buddy Pass and Keystone Pass holders can get half-price tickets at Heavenly Resort in Nevada, flying round-trip from Denver to Reno for $200 per person.
“We are excited to partner with Colorado’s hometown airline, Frontier, to offer two of the best deals out there for skiers and snowboarders who frequent our resorts,” said Chris Jarnot, vice-president of marketing and sales for Vail Resorts. “Groups of friends and families can now escape to the slopes more easily and often for a quick weekend getaway or an extended vacation.”
Frontier initiated the partnership several months ago. One of the airline’s marketing directors, who has a background in sports marketing, came up with the idea for a pilot “lifestyle” airline/ski package, said Frontier spokesman Joe Hodas.
“This is about selling Colorado as a lifestyle, not a destination,” Hodas said. “Anyone in the country can now ski all season long, just like a regular Coloradan. This is the first of its kind in the nation.”
Frontier picked Vail Resorts because of its reputation and for the “depth and breadth of resorts,” Hodas said. Neither Frontier nor Vail would venture a guess as to how many visitors would take advantage of the package deals.
“This locks people into Colorado for the ski season, instead of going to Utah or Vermont or Canada,” Hodas said.
This will be a trial season for the Frontier/Vail partnership.
Vail is handling all the marketing of the deals. If the venture is successful, Frontier will consider other travel packages, Hodas said.
“Frontier is proud to bring the best skiing in the world to over 40 destinations throughout the country,” said Sean Menke, vice-president of marketing and planning for Frontier. “We are confident that as travelers fly our spacious, new planes, equipped with 24 channels of live TV and experience the best service in the industry from our great team of employees, they will recognize the true value of the packages we are offering with Vail Resorts. We intend to make this a winter to remember for skiers throughout our network of destinations.”
The packages are only available online at http://www.snow.com.
For more information call the sales office in Denver at (303) 504-5870 or look online at http://www.snow.com.
Christine McManus can be reached at (970) 668-3998, ext. 229, or firstname.lastname@example.org.
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