Gear up in town
The holiday shopping season is upon us. Now that the town tree has been lit and most decorations are out, it is official. Breckenridge looks its most quaint and charming at this time of year. Visitors are starting to be more plentiful and they appreciate the charm of Breckenridge. It is a good time for locals to do so, as well. I encourage you all to take some time to appreciate where we live. Walk around town, enjoy the restaurants and shops and remember why you moved here.
The last few years I have challenged myself to do the vast majority of my holiday shopping in Breckenridge shops and I challenge you all to do the same. The idea that Main Street is just full of real estate offices is simply not true. There are some wonderful shops that can appeal to many interests – similar to those that probably fill your shopping list. Treat yourself to acting like a visitor in your own hometown.Take a friend along and catch up with them while you’re at it. The point of all this is that we need to remember to support our local businesses.The Breckenridge Resort Chamber (BRC) has been working on a few promotions to help kick off the winter season. Holiday shopping has been promoted in the Front Range and locally through two separate holiday promotions.
The winner of the BRC’s holiday lighting contest will be announced Christmas week so that the winner gets exposure during the busiest visitor week. Many local shops are participating in the “Shop at night, after a bite” campaign where stores agree to stay open later in the evening to encourage people to shop after dinner. This is a great opportunity for locals and guests to shop at a leisurely pace and work off dinner. The BRC has recently distributed the list of participating businesses to its members. Please help spread the word.For businesses gearing up for the winter season, you can still take advantage of guest service training through the Friends Welcome program, members can stock brochures in the information centers (Activities and Daniel’s Cabin) and the BRC is distributing information on Christmas and New Year’s activities and dining specials.
Your business can be recognized for contributing to decorations on the town tree, and proceeds benefit the BRC Ambassador’s scholarship fund.If you have any questions on any of these topics, please call us at the Breckenridge Resort Chamber, (970) 453-2913. Have a happy, healthy, prosperous holiday season.Corry Mihm is executive director of the Breckenridge Resort Chamber. She will be writing a regular column for the Summit Daily’s business pages. She can be reached at (970) 453-2913 ext. 411 or email@example.com.
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