Here’s an image: Frisco listening to its people |

Here’s an image: Frisco listening to its people

RE: Frisco considers image consultant (SDN March 9)The Frisco Town Council is at it again, trying to waste as much money as possible so we become convinced of the need to raise more tax dollars via the big box. Apparently we need to spend $49,000 for a consultant to give us a unique “brand.” Milton-Freewater, Ore., paid $2,800 for this service to be branded as “Muddy-Frogwater” Country. I have been there. Frog statues and imported frogs did not inspire me to spend more money.Last July, the council hired “Public Opinion Strategies” to conduct a phone survey of 250 people for $12,000 to see what Frisco citizens wanted on the 9.4-acre parcel. This was after the public council meeting where a standing-room-only crowd rallied against retail, just what some members of the council did not want to hear. According to the Summit Daily News, the phone survey person ended up contacting just more than half of the 250 people, at a cost of $7,500. That’s at least $57 per call. There’s wise spending! At the same time, the town manager and council are complaining about how we’ll need to cut services, events, music, etc., because we voted down Home Depot. The town is more interested in trying to prove a lame point than working for the people who put them in office. We already have a brand. Frisco is still (despite the council) a small, friendly mountain town with almost limitless natural beauty and outdoor amenities at the heart of ski the Summit. If visitors want “little Denver,” the Silverthorne mall and big box experience is five miles away. If they want the glitz and traffic jams of “little Aspen,” Breckenridge is 10 miles. As every place around Frisco loses its quality of life, we become more unique and desirable. If you don’t like this brand, I have another one for Frisco: “gullible money wasting people who sold out to the big corporations.” Since I have already provided two brands, I should be able to collect $98,000 from the town of Frisco. It was hard work, but I’m happy to pitch in.

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