Is your newsletter attractive to subscribers? | SummitDaily.com

Is your newsletter attractive to subscribers?

ERIN PHEIL
special to the daily
Summit County, Colorado

You’ve got a nice website. People visit your website. And on your website you have a spot where those people can sign up for your email newsletters. Problem is ” no one is signing up. Why? Give the following points some consideration:

1. Are you telling people why they should sign up for your email newsletter . . . or are you just telling them to sign up? People are far less likely to blindly give away their personal information or sign up for newsletters if they have no idea what they should expect after signing up. Make sure you’re clearly stating the benefits people can expect in return for subscribing.

2. Is it easy, quick, and simple to sign up for your newsletter, or do you require people to first fill out a lengthy form? The longer the form and the more information you require your site visitors to divulge, the more likely people will be heading elsewhere, thinking “No thanks.”

3. Are you clear about how often you send out your newsletter? Some people avoid signing up for email newsletters due to fear that they might start receiving twice-daily communications from you when they’re already inundated with massive amounts of emails. Make sure it’s obvious how often people can expect to receive email communications from you if they sign up.

4. Lastly, are you offering true value in your newsletters? Are you providing information that the potential recipients of your newsletters are genuinely interested in? Or are you simply shooting off updates every time your name is in the paper, reviewing products only interesting to people in your industry, or presenting the same information over and over again? Remember that people will want to subscribe to your newsletters if they provide value or are interesting to them.

If, while browsing the web with Internet Explorer, you frequently run into an annoying Security Information pop-up stating, “This page contains both secure and nonsecure items. Do you want to display the nonsecure items?” It’s highly likely you’d pay a hefty sum of money to be able to rid your web-browsing experience of this extreme annoyance.

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Allow me to show you exactly how to turn these annoying

pop-up alerts off altogether.

Completely free of charge.

Step #1: In Internet Explorer, go to Tools, then Internet Options.

Step #2: Click the Security tab, then the Custom Level button.

Step #3: Scroll alllllllllllllllll the way down, down, down until you see the option that reads “Display mixed content”. Select Enable.

Step #4: Click Ok, then Yes.

All done!

1. http://www.word07.com ” Word 2007 looks and sometimes functions rather differently than all previous versions of Word, so many of the tips and tricks I’ve provided in the past can’t be applied by users of Word 2007. That’s why I’m sharing this link with you ” it’s here to save the day by offering a wealth of helpful, useful, usable tutorials specific to Word 2007.

2. http://www.legacylocker.com ” Have you ever wondered what happens, exactly, to your Facebook account … after your death? Legacy Locker wondered. Their belief that people’s digital legacies need protection drove them to build an online service that allows people to “grant access for online assets for friends and loved ones in the event of death or disability.” A simple to use service that promotes itself as selling peace of mind.

3. http://www.twilert.com ” A handy application that sends you regular emails updates of Twitter tweets that contain mentions of your brand, company, product, service ” or any other keywords you’d like to be notified about. It arduously, continuously scours the world of Twitter so you don’t have to. For free.

4. http://tinyurl.com/4ffz79 ” Gawker is a cool little application for Mac OS X that allows you to create your very own time-lapse movies using your webcam. Totally free. The examples on the site are quite fun too. I can’t help but wonder how long it took to capture the “Snail Grand Prix” video.

5. http://tinyurl.com/cjcmc4 ” Are you currently engaged in a war on clutter? This helpful blog post insists never organizing what you can discard. If you’re seriously looking to become a little less cluttered, I encourage you to read this short post along with its readers’ (mostly) thoughtful comments.

And that’s it for today, everyone. Have a great week, and see ya next Monday.