It might be the time to see whatwould work better for marketing |

It might be the time to see whatwould work better for marketing

Marty Lessow Breckenridge

Nice picture but wrong quote. While I support the Breckenridge marketing tax measure, I never said the Breckenridge Resort Chamber (BRC) should not be the group to conduct the marketing. What I did say was, “It might be the right time to look at what would work better for our marketing dollars – the BRC or possibly an outside advertising agency.”I also suggested that a town hall meeting might be a good way to discuss the positive and negative aspects of a tax increase, and who might be able to best serve the town as the marketing arm of these dollars. A newspaper, in part, is really a messenger of the spoken word, and care should be taken when performing that act.

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