Kay named VP of marketing for Keystone, Breckenridge | SummitDaily.com
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Kay named VP of marketing for Keystone, Breckenridge

BRECKENRIDGE – Lucy Kay has been named the new vice president of marketing for Breckenridge and Keystone resorts.

In her new role, she will be responsible for all aspects related to marketing the two ski resorts. Kay has led Breckenridge marketing efforts for the past 11 years.

“Lucy is a proven leader in marketing multimillion dollar destination resorts,” said Roger McCarthy, chief operating officer of Breckenridge and Keystone resorts.



“Her expertise in the competitive arenas of brand positioning and events marketing has made her one of the top marketers in the ski industry. We’re thrilled that she will now be leading the marketing efforts at two of North America’s most visited resorts,” he said.

Before joining Breckenridge, Kay was director of marketing for Copper Mountain.



She holds a masters degree in international business from the American Graduate School of International Management and has completed master’s of business administration course work at the University of Denver.

A resident of Colorado since 1989, Kay grew up in Pittsburgh.


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