Keystone double faults on ideas if it jettisons activities, especially tennis
It was with great and continuing disappointment and further discouragement that we at Keystone read the news that Keystone’s present ownership and substitute management is “considering” the reduction, abolishment or leasing out of Keystone’s tennis facility and the laying off of Keystone’s director of tennis, John O’Connor.
We, as Keystone property owners and volunteers, plus many Keystone business owners, employees and customer-guests, view dropping the tennis center and O’Connor as one more glaring example of present ownership’s disregard for the overall well-being of Keystone Resort.
In stark contrast seems to be the attitude toward and the improvements to Vail Resorts’ other properties, particularly Breckenridge, Vail and Beaver Creek.
A unique, fully integrated resort such as Keystone cannot be treated as a disconnected set of independent profit centers or separate “stores” to be rented out to third parties.
Keystone is the synergistic sum of all of its parts. To seek increased contributions to Vail Resorts’ bottom line by short-sighted cost savings such as eliminating top Keystone management, closing the Mountain House base area during critical weeks in December and elimination of the tennis center has buttressed a growing and now prevalent public perception that present ownership’s opinion and attitude toward Keystone is conflicted, ambivalent and undirected.
Keystone can no more live on its basic bread of real estate sales/management, bed rentals, alpine skiing and conference center than man can live on bread alone.
Are the golf courses, Nordic Center, horseback riding, fly-fishing, ice skating, bike rentals, children’s shows, paddle boats, kayaks, river rafting, nature hikes, Lake Dillon boating, Ski Tip Lodge, The Ranch Restaurant, Alpenglow Stube, Fondue Chessel, and music center, not to speak of Keystone Lodge and the Inn (what did I miss?) also to be placed on the block?
All of them can be leased out to third parties just as well as the tennis center. Then Breckenridge management whom Vail has put in place would have only a fraction of the personnel to deal with and regular rents would come in for the period that Keystone would continue to exist, if at all.
Surely, Keystone’s situation is a reprise of the Cinderella story, replete with an orphan, a stepmother, two stepsisters and a royal ball to attend but without the fairy godmother, glass slipper, pumpkin chariot and Prince Charming.
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