Keystone Resort giving away 10,000 lift tickets
KEYSTONE – Keystone has long had a reputation as a family ski area, but resort officials say it’s grown beyond that level – a fact they believe many people don’t know. To drive that point home, the resort is giving away 10,000 lift tickets Sunday in Denver.
The tickets will be given away from 7 a.m. to noon in front of Blue Sky Grill at the Pepsi Center.
The giveaway is the brainchild of Roger McCarthy, who took over as Keystone’s chief operating officer (COO) in November; he is also COO of Breckenridge Ski Resort. Keystone spokesman Mike Lee said McCarthy is “in the process of implementing a new vision for Keystone.”
“This (giveaway) is part of that vision.”
“When I took over Keystone this past November and had a chance to explore our three mountains, I was blown away by the quality and size of the terrain,” said McCarthy, referring to North Peak and the Outback. “In addition to a the corduroy and cruisers that Keystone is known for, hard-core skiers and riders can find plenty of powder stashes, steeps, and bumps.”
Lee believes Keystone has retained its family image despite the development of those other areas, which offer mostly blue and black runs as well as tree skiing.
Keystone opened North Peak, a $15 million project, in 1984. The Outback, a $32 million expansion, debuted in 1990.
“We hear all the time from people who say, “I grew up learning to ski at Keystone,'” Lee said. “Keystone is a great place to learn to ski, but they don’t have any idea what’s on the North Peak or the Outback. We feel those are hidden gems back there.”
The tickets will be given out on a first-come, first-served basis with a limit of one ticket per person. The one-day tickets will be valid at Keystone Resort from Feb. 11 through Feb. 13.
Blue Sky Grill is located in the Pepsi Center off of Auraria Parkway on the South side of the building.
Jane Reuter can be reached at (970) 668-3998, ext. 229, or by e-mail at firstname.lastname@example.org
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