Local agency spins out success
BRECKENRIDGE – Spin Creative studio was born seven years ago in the spare bedroom of Brigette Christy’s home. It didn’t take long to grow into a formal office, albeit the smallest one in the building.
Two years ago, the company bought the building.
What began as a tiny graphic design studio has blossomed into one of Summit County’s most successful advertising ventures, with the express goal of bringing major-league hitting to the small town.
“We’re doing real work with real budgets with real challenges for the economy,” said Christy, the company’s founder and current president.
A former mountain bike racer from the east coast, Christy set out to compete with major firms and bring the “big thinkers” to the county’s “own backyard.”
“(We want) to have the expertise and the talent of a large agency in a mountain environment,” she said.
After working for one of those large agencies herself, Christy moved to Breckenridge a decade ago in search of a change of lifestyle. She settled in, but it took her three years to truly forge her own path.
Spin, her creation, now employs 14 people and has offices in both Breckenridge and Denver. It has more than 30 clients across North America and holds accounts with some of the biggest names in the local resort world. Despite the sagging economy, in the past year the company added new clients, experienced an increase in sales and hired three new employees.
Christy says it is the company’s unique and personalized approach that keeps it strong.
“We really develop strong relationships,” she said. “It’s beyond somebody just developing a pretty ad.”
The company has done a significant amount of work locally, and its efforts are evident in projects ranging from the Free Ride bus logos in Breckenridge to Beaver Creek’s national advertising campaigns. Although 60 percent of its business comes from the resort industry, it works in areas from retail fashion to banking.
“It’s really a broad gamut of work,” Christy said.
Additionally, it has recently begun to augment its contributions to the realm of pro bono work, helping advocacy groups, such as those for victims of assault, get their messages out.
“We feel fortunate that we’ve been successful enough that we can say, “Let’s help out our local community,'” Christy said.
Though the company has experienced a substantial degree of success, it does not seem to have outgrown its roots and continues to hire locally, with two of its three additional hires coming from Summit County and Vail, with the third from Denver.
“The thing that’s been a benefit for us over the last couple of years, with so many large agencies cutting back, is it has given us the opportunity, and particularly designers the opportunity, to look at different opportunities,” she said.
This has helped increase the talent pool from which the agency draws and has brought aboard designers with a substantial degree of experience, Christy said.
Building on its recent human resource and client successes, the company seems poised to seek dominance well beyond the local scene.
“We’ve had a really good growth period,” Christy said.
Aidan Leonard can be reached at (970) 668-3998, ext. 229, or by e-mail at firstname.lastname@example.org.
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