Breckenridge Grand Vacations records million-dollar sales days
In February, for the first time in its history, Breckenridge Grand Vacations sold more than $1 million in timeshare property on a single day.
The company reached the milestone a couple of months after opening sales on its fourth resort, the Grand Colorado on Peak 8.
This month, the company has recorded another $1 million-plus sales day.
“Sales are off the charts,” said Ginny Vietti, the company’s vice president of marketing. “There’s definitely huge demand for the product. I think we’re onto something with this one.”
Vietti said those record-breaking sale days are rarely seen in the timeshare industry, which recently honored the company and its employees with 14 award nominations through the American Resort Development Association.
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The winners will be announced at a national conference in Florida in April that is known as the Oscars of the timeshare industry, Vietti said.
In the meantime, Breckenridge Grand Vacations’ nearly 500 employees are struggling to keep up with demand for timeshares at their newest resort.
The resort will be smaller than the company’s three other properties — the Grand Lodge on Peak 7, Grand Timber Lodge and Gold Point Resort — and it will have fewer, larger units with upgraded finishes.
The Grand Colorado will offer fixed and floating timeshare weeks ranging from $15,000 for smaller units during shoulder seasons to more than $250,000 for the largest units during peak holiday weeks.
The development will be the first of its size and type in this market to feature air conditioning in all units and is expected to become the highest-quality timeshare product in the immediate area when it opens for occupancy in the fall of 2016.
Amenities at the ski-in, ski-out resort will include indoor and outdoor aquatic areas with two pools, four hot tubs, a full service spa, a restaurant, outdoor fireplaces and grills, a family fun center, three private theaters, a rooftop garden and a lobby bar.
Vietti called the company’s problems with finding open tour slots and lodging for timeshare clients a positive indicator of the economic turnaround and increased occupancy locally.
LODGING PROPERTIES DOING WELL
According to mountain travel industry analyst DestiMetrics, lodging properties at 19 resort areas in the West recorded a 6.5 percent increase in occupancy for the season compared with the same time last year and revenues through Feb. 28 were up 12.3 percent.
Booking pace for the month of February, however, was down 11.7 percent from the same time last year, a decline attributed to warmer and drier weather patterns in some regions.
“The slowdown in the February booking pace appears largely weather related and may impact late-season performance,” said Ralf Garrison, DestiMetrics director.
Looking forward to the remainder of the season, March is expected to remain unchanged for occupancy, while April, with the Easter holiday in the first weekend of the month, is up dramatically with a 16.8 gain in occupancy and an 18.9 percent increase in revenue as of Feb. 28.
“Even though the pace of bookings has slowed over the past 30 days, we expect a strong overall season with several destinations breaking all-time records that were set back in 2007-2008,” Garrison said.
In the Rockies region, which includes Colorado, Utah and Wyoming, occupancy increased in all six months of the ski season for a 6.4 percent increase compared with last year and an aggregated 12.6 percent increase in revenue.
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