Breckenridge Tourism Office head joins Colorado Tourism Office board
Breckenridge Tourism Office CEO and president Lucy Kay was among four industry leaders to join the Colorado Tourism Office’s board of directors, according to a news release from the BTO.
Kay was confirmed by the Senate Agriculture and Natural Resource Committee on Feb. 28. The Colorado Senate Agriculture and Natural Resource Committee consists of state Sens. Kerry Donovan, Jessie Danielson, Don Coram, Joann Ginal and Jerry Sonnenberg.
“I’m proud of our strong tourism team,” said Betsy Markey, executive director of the Colorado Office of Economic Development and International Trade in a prepared statement.
Other board members confirmed to the CTO board include president and CEO of Visit Colorado Springs Doug Price, general manager of Ameristar Casino Resort in Blackhawk Sean Demuele and VP of marketing for Vail Resorts Kieran Cain.
In other news, the BTO board has elevated marketing director Brett Howard to the role of chief marketing officer.
Howard joined the BTO in 2016 as director of community affairs and service. In this role, he led the communitywide 2017 Breckenridge Expectation Survey, designed to gauge public perceptions around Breckenridge. The survey also laid the groundwork for the BTO’s 2018 Destination Management Plan, which is in the final stages of ratification.
In 2017, Howard moved to director of marketing and oversaw the creation of BTO’s new mobile first website, which has been awarded an Outstanding Travel Website by the Web Awards in partnership with the New York City-based Bellweather Agency and seen 82 percent more web traffic since the launch.
“Brett’s work has been continually impressive and forward thinking since joining the BTO in 2016,” Kay said. “He has fully earned the confidence of our board, the Breckenridge Town Council, community leaders and industry peers. This promotion is very well deserved.”
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