Bring A Friend Challenge rewards people who sign up new skiers and riders for lessons |

Bring A Friend Challenge rewards people who sign up new skiers and riders for lessons

For the third year in a row, the snowsports industry is rewarding friends and family members who help introduce newcomers to skiing or snowboarding through the Bring a Friend Challenge.

Those who help a beginner sign up for and take a lesson or lesson package will be recognized as ambassadors of snowsports and are eligible to win prizes. The challenge is part of the Learn to Ski and Snowboard Month/Bring a Friend initiative.

The challenge — details are available at — includes prizes from suppliers such as Head Wintersports, Seirus, Crazee Heads, RAMP, Ride, Dragon, Sky Trail and Outdoor Tech. Killington and other resorts also are offering lift, lesson and lodging packages. More prizes will be posted soon.

Participants can enter every time they help a different beginner sign up for lessons. The basic requirements are filling out a short registration form each time, along with providing a receipt from the lesson.

The person who signs up the most newcomers will be named Ambassador of the Year. The Grand Prize is a 2015-16 season pass at a selected ski/snowboard area.

The Bring a Friend Challenge will run for three months from Dec. 1 to Feb. 28. Winners will be selected each week from the first week in January through the end of the contest.

January is Learn to Ski and Snowboard Month, an initiative organized by the ski industry companies and national organizations, resort associations and snowsports media.

Ski areas and resorts in more than 30 states celebrate with special offers to encourage children and adults to get on the snow and take lessons from professional instructors.

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