Dillon welcomes new marketing and communications director
Dillon welcomed Kerstin Anderson as the town’s new director of marketing and communications last Tuesday. A former senior hospitality marketing manager for Keystone, Anderson has more than a decade of experience in marketing for Vail Resorts, helping develop Keystone’s family brand.
“I am thrilled to be a part of the Dillon community. Dillon’s alpine lake setting sets the town apart at the epicenter of beautiful Summit County,” Anderson said in a statement. “I look forward to collaborating with Dillon’s citizens, business owners and staff in order to transform the marketing and communications strategy for the town of Dillon.”
Anderson’s first task will be to revamp the town’s website to better reflect its brand and values. She will also help plan events, and work to get new businesses invested in the town.
“It just seemed like the perfect fit. Where the town is looking to go in terms of revitalization and development, and given my experience with Vail, it seemed like the perfect time to step in,” Anderson said.
During her time at Keystone, Anderson helped drive national marketing initiatives, plan resort events and support businesses tied to the resort, including Keystone’s ski and ride school, restaurants, golf courses and spa. A Dillon resident, Anderson hopes to use these experiences to benefit the town.
“We are grateful that Kerstin has elected to join our team. She brings with her a wide breath of marketing and communications experience, a proven record of success in the private sector, and a clear understanding of the area,” Dillon town manager Tom Breslin said in a statement. “Her knowledge, energy and work ethic will be a huge asset to the town as we move forward.”
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