For the first time, we know who is behind Denver’s pot industry |

For the first time, we know who is behind Denver’s pot industry

David Migoya and Ricardo Baca
The Denver Post

Vail’s largest commercial developer. An owner of a car-detail shop. A former nonprofit event planner. A businessman who made a fortune in child car seats. A one-time Subway franchisee bankrupted by real estate losses.

These entrepreneurs — Peter Knobel, Joshua Ginsberg, Rhett Jordan, John Lord and John Fritzel — have emerged atop Denver’s pot industry just two years after the first recreational joint was sold.

In all, they hold 134 marijuana business licenses in Denver — about 13 percent of the total.

An analysis of marijuana license data in Denver, which accounts for about 44 percent of licenses statewide, reveals for the first time who is behind the pot industry and how the market ownership has evolved since January 2014.

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