Forest Service and Vail Resorts debut forest campaign at 2015 World Ski Championships
January 30, 2015
Outdoor recreation, skiing in particular, brings millions of people to the White River National Forest every year.
Skiing is the second most popular outdoor activity besides hiking on national forest lands. All 12 ski resorts permitted in the White River National Forest, which encompass a total of 22,975 skiable acres, are partially or fully located on national forest system lands. When you're on the slopes, you're enjoying the fruits of national forest conservation.
The National Forest Foundation, the White River National Forest and Vail Resorts have partnered to present the "It's All Yours" public service campaign during the 2015 FIS Alpine World Ski Championships. Launching in February, the campaign is aimed at building awareness about recreational opportunities in national forest lands and grasslands and encouraging responsible recreation and stewardship of national forests.
"We are excited that the White River National Forest will be the race course for the world's best athletes in February 2015 and the venue for the largest and most prestigious ski racing event in the world," forest supervisor Scott Fitzwilliams said. "The White River National Forest is an epicenter for outdoor winter recreation. This partner campaign seeks to inspire and encourage responsible outdoor activity and stewardship of national forests. It highlights national forests as places with endless opportunities to explore, discover and connect while simultaneously addressing the need for forest stewardship among the public and partners as essential to sustaining recreation opportunities in the future."
The It's All Yours campaign is designed to connect a diverse audience, from the first-time user to the avid outdoor junkie, with their national forest experiences.
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The campaign is relatable, engaging and inspiring, according to a release from the U.S. Forest Service. It uses recreation in national forests as an opportunity to talk about stewardship, restoration and the other benefits national forests provide. The White River National Forest is all yours to explore, discover and care for, the release states.
MOBILE RANGER STATIONS
The yearlong partner campaign will debut several public service announcements and be bolstered by various informational resources available on the campaign website.
The campaign will also unveil two unique gondola wraps, or "mobile ranger stations," during the event where visitors can enjoy the ride while talking to Snow Rangers about skiing and snowboarding in national forests and how to become stewards of their forest lands.
As a token of appreciation, visitors who ride the gondola and speak with U.S. Forest Service rangers will be given commemorative FIS 2015 Forest Service pins.
On the resort side, Vail Resorts is a valued partner in recreation and stewardship of the White River National Forest, the release states.
"Vail Resorts, along with the local communities and the White River National Forest, is proud to host the 2015 FIS Alpine World Ski Championships in Vail and Beaver Creek," said Rick Cables, the vice president, natural resources and conservation for Vail Resorts.
"We are very excited to partner with the U.S. Forest Service and the National Forest Foundation to highlight the role our national forests play in providing nearly unlimited opportunities to have fun in the great outdoors."
"Skiing and snowboarding at Vail and Beaver Creek could only be possible through our decades-long partnership with the U.S. Forest Service," Cable continued. "National forests are your lands — enjoy and appreciate them."
The National Forest Foundation focuses on enhancing national forests and connecting the public to their forests in a meaningful way.
"Our national forests provide endless opportunities for outdoor experiences," said Marcus Selig, Southern Rockies Regional Director of the National Forest Foundation.
"We are excited to work with the U.S. Forest Service, White River National Forest, and Vail Resorts to share the message about all the benefits national forests provide."
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