New Epic Mountain Gear store opens in Frisco
On Wednesday, Nov. 26, Vail Resorts opened its Epic Mountain Gear store in the Basecamp shopping center next to Whole Foods Market in Frisco.
The luxury gear and high-end clothing store is the first to align specifically with the skiing, lodging, real estate and retail company’s Epic brand.
Scott Leigh, Summit County regional manager for Vail Resorts Retail, said the store will offer year-round biking and skiing sales and rentals as well as a full-service shop with tuning and fitting. The store, at 223 Lusher Court, will soon install monitors with up-to-the-hour weather conditions, snow conditions, trail openings, special events and traffic updates.
Epic Mountain Gear will sell brands like Stockli, Kjus and Mountain Force, and the store will have a rotating Vendor Lab. Each month, a different brand will showcase its newest products, technological innovations and emerging styles and designs.
The 10,000-square-foot store, which is still hiring, will have a grand opening in January.
Epic Mountain Gear is the second Vail Resorts retail store in Frisco; the other is the Breeze at Antlers ski rental store. The company operates 29 retail and gear rental stores in Summit County.
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