SnowSports Industries America preps for Copper Mountain Resort demo
While most skiers and riders are just getting into the 2013-14 winter season, SnowSports Industries America (SIA) is already looking ahead to next season.
They’re busy building excitement among industry experts from around the country — and world — for the On-Snow Demo/Ski-Ride Fest, held at Copper Mountain for the first time Feb. 3-4, 2014.
The demo festival is where thousands of retailers go to test the latest and greatest gear after the SIA Snow Show in Denver. The On-Snow Demo will feature more than 140 exhibitors and is expected to bring between 3,000 and 4,000 people to Summit County. The festival is for the snow sports industry and is not open to the public.
“Right now, our focus is on engaging members of the industry, and getting them excited about the demo,” said Elizabeth Hurst, communications and public relations manager with SIA.
The two-day ski and ride fest will feature state-of-the-art toys, including ski, snowboard, backcountry and cross-country products in all shapes, sizes and colors.
Brands showcased at last year’s event include K2, Lib Tech, GNU, Rossignal, Salomon, Roxy, Never Summer, SKILOGIK and more.
SIA representatives said they’re excited to host the gear demonstration at Copper Mountain for the first time. The On-Snow Demo was previously held at Winter Park Resort in Grand County. SIA representatives said they had success in that location, but were ready to switch things up.
“A lot of people in our industry really like Copper,” Hurst said. “Copper Mountain has naturally progressive terrain. You have easy, intermediate and expert runs that originate from a central base, so you don’t have to venture far to demo a variety of products.”
The On-Snow demonstration at Copper is one of the most comprehensive snow sports demonstrations held in North America, Hurst said. It’s a chance for manufacturers to talk up their products, make connections with industry members and allows buyers to test products out on the mountain.
“Why we do what we do really becomes apparent when you are out on the mountain,” Hurst said.
Copper Mountain representatives are eager to host — and take part in — the event.
“Whether you’re on skis or a board, at Copper it will be quick and easy for (industry experts) to take advantage of varied terrain while keeping close to the demo,” said Danny Vogel, general manager of Woodward at Copper and interim terrain park manager of Copper Mountain. “We’ll have a full progression flow through our terrain parks with small, medium and large features to truly make sure (participants) get the full demo experience out of the gear.”
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