Vail Resorts adds chairlift wait times to EpicMix app
Vail Resorts recently announced the launch of EpicMix Time – an expansion of the company’s ski and snowboard app – that will allow guests at Breckenridge, Keystone, Vail and Beaver Creek to access real-time lift line wait times.
Debuting in the 2015-16 season, EpicMix Time will display up-to-the-minute chairlift and gondola line wait times across 55 core lifts and gondolas and 13,600 acres of skiable terrain to help skiers and riders make the most of their resort experience.
After piloting the program in Colorado, Vail Resorts plans to expand EpicMix Time to its other destinations in upcoming seasons. App developers plan to add updates on on-mountain restaurant and rental shop wait times, as well.
Vail Resorts is currently testing the ground-breaking technology at Perisher Resort in Australia, the company’s latest resort acquisition now in the middle of its ski season.
“Providing real-time lift line wait times is a first for the ski industry,” said Robert Urwiler, Vail Resorts executive vice president and chief information officer. “Similar to apps showing traffic flow, like Google Maps or Waze, we’re applying unique and sophisticated analytics to aggregated anonymous location data generated by smart phones and other mobile devices across the distinct topography and layout of our chairlifts to calculate reliable wait-time information for our guests.”
The company has been using RFID technology for hands-free, lift-ticket scanning for seven years.
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