Vail Resorts announces new EpicMix app with customized like-a-local resort itineraries
October 5, 2014
On Wednesday, Oct. 1, Vail Resorts announced the fifth generation of its EpicMix app.
EpicMix Guide uses guest input to generate a customized, step-by-step navigational guide to experience Breckenridge, Keystone, Vail or Beaver Creek, Canyons in Utah or Heavenly, Northstar or Kirkwood at Lake Tahoe like a longtime local.
"Skiers and riders can input what kind of skiing they like to do, what kind of terrain they want to explore and how much time they have available, and EpicMix Guide provides a custom itinerary to help them navigate the mountain in a carefree way," said Kirsten Lynch, executive vice president and chief marketing officer.
Guests log into any of the EpicMix channels (app, mobile web, desktop) and answer questions like starting location at the resort, desired terrain difficulty and length of time available. EpicMix Guide then analyzes more than 350 possible itineraries to generate the optimal route.
"EpicMix Guide is like handing you 20 years of experience at that resort on your first visit there," Lynch said.
The EpicMix development team sought the insider knowledge of each resort's most experienced instructors to build itineraries appropriate for the guests' skill levels.
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Skiers and riders can share their itineraries, along with photos and other stats, on social media.
EpicMix debuted in 2010 as an RFID-based system allowing skiers and riders to track their days on the slopes and share their accomplishments. The RFID chip in season passes and day tickets tracks vertical feet, number of lift rides and other data.
Vail Resorts followed the original EpicMix with EpicMix Photo, EpicMix Racing and EpicMix Academy, and designed EpicMix Guide after receiving input that guests wanted the app to provide recommendations.
"EpicMix was the first RFID-enabled ski application to combine physical performance tracking with social media sharing," said Robert Urwiler, Vail Resorts' executive vice president and chief information officer. "EpicMix Guide is pushing skiing and riding to new technological frontiers by making the transition from passive tracking to active recommendations."
EpicMix Guide will be available in early December. Guests can activate their free EpicMix accounts at epicmix.com.
Last season, Copper Mountain pioneered a similar free app called Sherpa with insider information. Copper's app is a hands-free guide that uses GPS technology to give skiers and riders audio information when they approach preset markers at the resort.
This season, Sherpa will allow guests to create their own geo-located markers to share with family and friends.
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