Vail Resorts redesigns its Epic Life magazine
Vail Resorts Inc. unveiled its newly redesigned Epic Life magazine for the 2013-14 winter season. The new look includes compelling feature stories and photography about the company’s world-class resorts and the athletes, fashion, food and gear associated with the mountain lifestyle.
Two-time Olympic gold medalist and snowboarding legend Shaun White graces the cover and reveals a different side of himself in his quest for a three-peat in halfpipe in Sochi 2014, and in his approach to the games as an underdog in its first-ever slopestyle competition.
“We hope our guests find inspiration on each page of the new Epic Life magazine and that the stories about and spectacular imagery of our iconic resorts and the mountain lifestyle excite them for the upcoming winter season,” said Kirsten Lynch, chief marketing officer of Vail Resorts, in a news release.
In the story “True Grit,” the new Epic Life takes readers behind the scenes with Olympic gold medalist and four-time overall world champion skier Lindsey Vonn, who’s battling back from last season’s devastating knee injury and who is determined to come back stronger than ever. Readers also get a glimpse of other Vail Resorts-sponsored athletes to watch in Sochi.
Epic Life is mailed to Vail Resorts guests and is available in the company’s lodging and resort properties. A digital version of Epic Life, found at http://www.epiclifemag.com, will be launched in mid-November and will offer regularly changing content, photos and videos about Vail Resorts’ iconic resorts and the mountain resort lifestyle.
Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.