Loveland Ski Area proud to still be about skiing, 75 years later |

Loveland Ski Area proud to still be about skiing, 75 years later

John Meyer
the denver post
The Denver Post file photo

There are a lot of reasons I love the Loveland ski area, which will be celebrating its 75th season this winter. And I’ve got a Denver Post clipping from Feb. 3, 1965, that nicely captures one of them.

“Picturesque modern Alpine architecture is featured on all buildings at Loveland Basin and Valley,” wrote outdoors editor Cal Queal. “With beamed ceilings, peak roofs and dark-stain rough texture wooden exteriors, the buildings harmonize and complement the winter setting and ski country atmosphere.”

There is a photo of those “modern” buildings, which don’t appear to have changed a bit in the 47 years since that photo essay was published – back when Loveland had two chairlifts and a St. Bernard named Haas patrolled the base.

I am an old-school skier. I think the primary purpose of a ski area ought to be skiing, not real estate, gourmet meals, overpriced clothing and jewelry. The more it focuses on skiing, the more I like it.

I like ski areas that are proud to be unpretentious, areas that attract people who feel skiing deep in their souls, areas that don’t need tubing hills and zip lines to keep their clientele entertained. That Loveland has buildings that were “modern” when Vince Lombardi coached the Green Bay Packers makes it even better.

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