McCarthy ad apology was two-faced | SummitDaily.com
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McCarthy ad apology was two-faced

Shame on you, Roger McCarthy, for your two-faced responses to the numerous criticisms of Breckenridge Ski Resort’s new ad campaign, as reported last Thursday in the Summit Daily News. I may be too uncool to understand that the word “bitch” is no longer derogatory, but I know what all that finer print under the headline means. Now I have some questions for you.

Just what kind of nightlife are we promising the teen-age target group? I say “we” since I’m a Breckenridge resident, and I live in this bitch town. Is it an evening of uncarded, under-aged drinking? A chance to party in the streets without getting run over? Get wild with no police intervention? How about stay in a condo with no silly rules about respecting other guests?

How do you think these kids travel out here any way? I’d guess with some sort of adult supervision and adult financial support.



Why don’t you advertise what these kids should care about: our excellent snowboarding park, the world-class recreation center, the free transit system?

You and your puppeteers also know fully well that it is possible to end this obviously unpopular ad campaign, and soon.



If Vail Resorts truly wants just to attract more Gen-ers to the idea of a ski vacation, why didn’t it run this ad citing the town of Vail, and its ski slopes? Now, wouldn’t that generate some “unexpected, though negative publicity?” Or do most of the board members live there, and not here?


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