McCarthy apology worse than the ad | SummitDaily.com
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McCarthy apology worse than the ad

Here is a copy of my letter regarding Breckenridge Ski Resort’s advertising: I think it better you not “apologize” to those of us who feel offended by the advertising Vail Resorts is doing to attract young snowboarders to Breckenridge.

I was angrier about your apology than the ad. You indicated we older folk misunderstood the meaning of the word “bitch.” Not so, Mr. Roger McCarthy. It was clear you were inviting them to party up here in Breckenridge. We don’t need more young people drinking, driving, being on our slopes in reckless manner.


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