Mobb Deep: The show that nearly wasn’t
BRECKENRIDGE – Two weeks before Mobb Deep was slated to perform at the Park Lane Pavilion in Keystone, director Keven Burnett decided to pull the plug, forcing the gig into the much smaller venue of Sherpa’s and Yeti’s in Breckenridge.”We’re definitely the smallest place in the U.S. that’s had this show no question,” said Josh Frager, co-owner of Sherpa’s. “Keystone could have held a lot more people. Our max is always 350.”The event was going to be expensive for Keystone, and according to Frager, even if the show sells out, Sherpa’s will only break even. “It’s one of those shows though – we have to have it,” Frager said. “They’re a multiplatinum rap act.” Burnett decided to pull the show for various reasons.
“Essentially our facility is not set up for that type of concert,” Burnett said. “It’s a tent nestled in a residential area, and we can’t contain the sound.”Burnett worries the content of Mobb Deep’s show will bother neighborhood residents choosing not to attend the concert with neighbors within 5 feet.”I read their lyrics, and I made a decision,” Burnett said. “It’s like sitting next to somebody smoking in a restaurant. It can get irritating.”The show was scheduled before Burnett was appointed director for the Keystone Neighbourhood Company. He has been with the company for six weeks. “Being the new guy in charge, I had to make the call even though the show was booked without me,” Burnett said. “I think it’s much more appropriate to have the show at Sherpa’s because there’s less chance of bothering somebody.”Keystone’s new marketing campaign, “The evolution has begun!” markets to a younger audience. In the past, the resort has been known for it’s family entertainment, but now the resort pushes for a younger crowd.
Currently hip-hop artists dominate seven of the top ten spots on Billboard’s Hot 100 chart. “It just didn’t make sense to cancel a hip-hop artist if Keystone looks to appeal to a younger audience,” Frager said.But Burnett maintains his position.”During the winter, yes, they are pushing for the younger crowd, but in the summer it’s not the same demographic,” Burnett said. “Right now most of our residents are moms, dads, grandparents and kids – Mobb Deep is very gangster rap and not very appropriate for our current population.”Moving the show to Sherpa’s limits who can attend since only people 21 and older are allowed in the venue.”I know that teenagers were going to want to see this show, but now they can’t,” Frager said.
But Burnett says that’s not his issue.”I have to look at our facility and really decide what is the most appropriate programming,” Burnett said. One benefit of having the show in a small venue, like Sherpa’s, is the ticket price will remain relatively low at $18. Fans can purchase tickets at the Space Cowboy in Breckenridge and Affordable Music in Silverthorne. “I’m still totally stoked about the show and think it’s awesome that we’re going to have a multiplatinum rap act at Sherpa’s,” Frager said. Austin Diaz can be reached at (970) 668-3998, ext. 251, or at firstname.lastname@example.org
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