New Belgium Mountain Adventure at Arapahoe Basin benefits HC3
If you go
What: Second-annual New Belgium Mountain Adventure
When: Saturday, March 7
9 a.m. — Registration begins in the Base Area
10 a.m. to 3 p.m. — Scavenger hunt begins
3-4:30 p.m. — Post-hunt celebration in the Base Area, with prizes
Where: Arapahoe Basin Ski Area
Cost: $10 per person, lift ticket or ski pass required
More information: Visit www.newbelgium.com/events.aspx
Arapahoe Basin Ski Area will host the second-annual New Belgium Mountain Adventure on Saturday, March 7, benefiting the High Country Conservation Center (HC3). Teams of as many as four people will gather at the base area starting at 9 a.m. to register, collect their list of about 20 clues and then head up the mountain to begin the hunt.
“They’re a mix of riddles and puzzles to solve, and they each lead you to the HC3 tent or a specific spot on the mountain or a specific run,” said Adrienne Saia Isaac, marketing and communications manager for A-Basin. “You’ll find a person or a New Belgium setup where you can obtain proof that you found the clue.”
Not all of the sleuthing will lead to stagnant locations. Some of the clues require teams to chase down event volunteers, who could be skiing around the mountain in costume as the New Belgium Brewing Co. ranger, chickens, skunks or even the elusive Bigfoot.
The scavenger hunt clues are incredibly clever, Saia Isaac said, and the hunt, which is open to all ages, is far from a cakewalk. To amp up the fun, sponsor New Belgium will likely include a surprise or two, as well.
“Last year, everyone got capes from New Belgium,” Saia Isaac said. “They were yellow and red and you saw people all day skiing around looking like super heroes. There was also a station last season where people picked up tutus, so you had everyone from little kids to grown men skiing around in tutus. It’s hilarious; I love it.
“I don’t know specifically what kind of swag they are bringing up, but I’ve looked at the clues, and there’s going to be some goofy costume wearing involved.”
After charging around the mountain solving riddles, teams are invited to a post-hunt party at the base area, where registrants 21 and older will receive two free beers. All participants will also have a chance to win prizes, including New Belgium swag, an A-Basin season pass, Rocky Mountain Underground skis with New Belgium graphics and a Never Summer snowboard.
“New Belgium and A-Basin are kind of a lot alike in the way our businesses work,” she said. “We’re both sustainably minded, we both like to have a lot of fun, and it seems really natural for them to hold the event here. The benefit of having proceeds to go HC3 and being able to benefit a local organization, I think that’s a really important part of what we do here, and it gives guests a different way to experience the mountain on the weekend.”
The money raised, including 100 percent of the registration fees for the event, will go to HC3, and even those who don’t participate in the scavenger hunt are encouraged to donate. HC3 also will have a both in the base area, where people can learn about the organization.
“Most of the money raised from the event is going to be used for our in-county programing — waste reduction, energy efficiency and sustainable food — and all that money goes toward funding those programs,” said Jenny Hammock, programs coordinator for HC3. “The event is super fun, and I encourage anyone who can get over there to show up.”
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