New Belgium Mountain Adventure comes to Loveland Ski Area |

New Belgium Mountain Adventure comes to Loveland Ski Area

A team from a past New Belgium Mountain Adventure creatively incorporated sustainability into their team theme with their handmade solar panels.
Courtesy of Alliance for Sustainable Colorado |

If you go

What: New Belgium Mountain Adventure

When: Saturday, March 28; registration begins at 9 a.m. at the base of Lift 2, hunt starts at 10 a.m., and post-hunt celebration runs from 3 to 5 p.m.

Where: Loveland Ski Area, Exit 216 off Interstate 70, Georgetown

Cost: $10 per person; ski pass or lift ticket required

More information: Visit

The New Belgium Mountain Adventure makes its way back up the Interstate 70 corridor to Loveland Ski Area for a day of crazy costumes and general shenanigans on Saturday, March 28, to raise money for the Alliance for Sustainable Colorado.

The hunt is on

Get started by building a team of as many as four people, choose a ridiculous team name and don your best onesies, oversized cowboy hats or banana suits before heading to registration, starting at 9 a.m. in the base area near Lift 2.

The hunt officially begins at 10 a.m., when teams will head up the mountain with their clue sheets to spend the day chasing chickens, searching for Bigfoot and answering riddles. The clues are specific to each mountain, said Annie Ruiter, baroness of brews for New Belgium Brewing Co., so if you participated in the Mountain Adventure at Arapahoe Basin Ski Area earlier this month, you are in for a new experience.

“It’s a pretty exiting day when your day for work can be skiing as a chicken and raising money for Alliance for Sustainable Colorado,” she said.

Once teams have tracked down all the answers to the riddles, clue sheets must be returned to headquarters by 3 p.m. sharp for points to be tallied. Winners are eligible for a whole slew of prizes and a chance to win Rocky Mountain Underground skis or a New Belgium cruiser bike, all washed down with New Belgium brews and live music.

All about the cause

The Alliance for Sustainable Colorado has been partnering with New Belgium for the Mountain Adventure for about six years, said Kim Hughes, communications manager for the Alliance.

“We focus on sustainability, and they, as a business, do, as well,” she said. “We ended up doing it with them every year because it worked so well, the partnership made sense, and we were able to rally volunteers. And we just love doing it, too, so we were enthusiastic to keep that partnership going.”

Each of the events in the Mountain Adventure series benefits a nonprofit that supports New Belgium’s core values, Ruiter said.

“Partnering with nonprofits throughout the state helps us to help people recognize that there’s a bunch of opportunities to get involved and volunteer and educate yourself about the resources we have in Colorado,” she said. “We align with nonprofits that are bike-centric, that promote sustainability, water-centric — advocacy of every sort — so we can learn as we grow with these nonprofits, and hopefully, others do, also.”

Money raised from the Mountain Adventure at Loveland will go toward supporting the Alliance’s mission of transforming sustainability from vision to reality, Hughes said, adding that though the event is pure zaniness and fun, that’s not the only reason to attend.

“The event just has this wonderful air of positivity and progress and partnership and doing things together,” she said. “Even the scavenger hunt itself, there’s so much teamwork involved, and the participants also want to know what we do and what our partnerships look like and how they can get more involved, too.”

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