On bended knee | SummitDaily.com

On bended knee

eagle county correspondent

It’s a fairytale scene: He’s in a tux and she’s in a gown. The lighting is just right as he drops to one knee, produces a velvet box and dazzles her with the ring of her dreams.

Well, that’s one scenario, but this one is gaining popularity ” the one where he and she are in jeans and T-shirts, and she knows exactly what she’s getting because she helped pick it out. She may even have helped pay for it.

“Some ladies are still very traditional and want their Prince Charming to pick the ring out for her,” said George Emmett with A.E. Betteridge, the parent company of Gotthelf’s My Jeweller, located in Vail, Beaver Creek and Edwards. “But there are lots of couples who come in together or the girl is alone or the mother-in-law is with them.”

As people wait longer to get married, they’re spending more on diamond engagement rings. That’s good news for the jewelry market, but age also breeds a more discerning buyer, which makes for a harder sale, said Rob Shay, of Gotthelf’s My Jeweller. The sky’s the limit with diamond prices, but you should have an idea about how much you want to spend when you enter a store, because the salesperson will want to know.

“I’ll start probing for some clues, but the last thing I want to do is make someone feel uncomfortable,” Emmett said.

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