On bended knee | SummitDaily.com
YOUR AD HERE »

On bended knee

NICOLE FREY
eagle county correspondent

It’s a fairytale scene: He’s in a tux and she’s in a gown. The lighting is just right as he drops to one knee, produces a velvet box and dazzles her with the ring of her dreams.

Well, that’s one scenario, but this one is gaining popularity ” the one where he and she are in jeans and T-shirts, and she knows exactly what she’s getting because she helped pick it out. She may even have helped pay for it.

“Some ladies are still very traditional and want their Prince Charming to pick the ring out for her,” said George Emmett with A.E. Betteridge, the parent company of Gotthelf’s My Jeweller, located in Vail, Beaver Creek and Edwards. “But there are lots of couples who come in together or the girl is alone or the mother-in-law is with them.”

As people wait longer to get married, they’re spending more on diamond engagement rings. That’s good news for the jewelry market, but age also breeds a more discerning buyer, which makes for a harder sale, said Rob Shay, of Gotthelf’s My Jeweller. The sky’s the limit with diamond prices, but you should have an idea about how much you want to spend when you enter a store, because the salesperson will want to know.

“I’ll start probing for some clues, but the last thing I want to do is make someone feel uncomfortable,” Emmett said.


Support Local Journalism

Support Local Journalism

As a Summit Daily News reader, you make our work possible.

Now more than ever, your financial support is critical to help us keep our communities informed about the evolving coronavirus pandemic and the impact it is having on our residents and businesses. Every contribution, no matter the size, will make a difference.

Your donation will be used exclusively to support quality, local journalism.

For tax deductible donations, click here.
 

Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User