Out of personal adversity, a CBD business is born
Local sisters find healing in CBD, launch products and a CBD-focused retail store to share its benefits with the public
For the Summit Daily
Editor’s Note: Sponsored content brought to you by Hemp by Tumbleweed
Join Hemp by Tumbleweed, a CBD retail store, for its grand opening Nov. 29-30 at 57 Edwards Access Rd., Suite 18, in Edwards. The shop will be celebrating with 25 percent off products, CBD massages, fun mocktails that use CBD tinctures, Champagne and other promotions.
Montana Marzario was a ski racer with big dreams until she suffered a head injury during a race in her sophomore year in college. She couldn’t find relief from prescription pain medicine, but her life returned to normal when she discovered CBD.
“I had to quit ski racing, which was hard, and medication wasn’t helping. We had a family friend who started a hemp company and he had me try CBD,” Montana said. “I started seeing results, was off my prescription medications. I was able to go back to school — it really just changed everything.”
After experiencing such a huge setback from her injury and then finding such relief, Montana, 23, and her sister, Madison, 27, became passionate about sharing the power of CBD with others. They launched Care Division, a CBD product line, with their mother, Sherri, in 2018, and now the family is celebrating the grand opening of Hemp by Tumbleweed, a CBD-only retail store in Edwards, located right next to their Tumbleweed marijuana dispensary.
“We are a female-founded, locally-owned and operated company,” Madison said. “This is our whole life. I used to work in a corporate office, and Montana just graduated from an amazing college with connections to work anywhere. We took a risk to jump into this industry because we believe in it. We’re a family that’s built our health and lifestyle around these products.”
A lesson in CBD
In a market that’s increasingly saturated with CBD products, Hemp by Tumbleweed sought to be something different. Many visitors to Marzario’s Tumbleweed dispensary next door were often looking for an alternative to THC (the psychoactive ingredient in cannabis that makes users feel “high”), while still enjoying the benefits of the cannabis plant.
CBD, or cannabidiol, is derived from the hemp plant and is legal across the U.S. Care Division’s products contain no traces of THC, which means these products won’t make users feel stoned.
A store that anyone can shop in
“We opened the Hemp by Tumbleweed shop to provide a place for all people in the valley to shop highly vetted products so they don’t have to do intense research on their end,” Montana said.
At Hemp by Tumbleweed, the research has been done for you. Madison said customers can come into the store and spend as much time as they want talking to staff about its CBD and hemp products. Care Division even operates a hotline (855-932-2730) for people to call to learn more about its products and about CBD
The highest quality CBD (that you can also travel home with!)
A lot of the big brand CBD products you see on the shelves at gas stations and convenience stores are coming from Europe or China, these are synthetic (fake) CBD products, Madison said.
“You should always call the lab where your CBD products were tested. They will be able to confirm that the test results are real,” she said.
All of Care Division’s products use pure CBD isolate that is sourced and processed in Colorado. Care Division products include handcrafted tinctures (liquid CBD that you place under your tongue) and topicals with quick transdermal absorption that you rub onto the skin. Other CBD products sold at the shop include beauty products such as body oils and anti-aging products, flavored tinctures (vanilla cupcake sprinkles! Blueberry cheesecake!) and CBD gummies.
“We also require that products from all of our vendors are produced in a licensed facility,” Madison added.
Unique formulas for inflammation, high altitude, aging and more
Care Division’s CBD products are formulated to boost the effects of hemp by combining it with other herbs and nootropics.
“We came up with formulations that produce different effects,” Madison said. “Our unique formulations are what set us apart.”
Care Division’s Mend tincture, for example, include black cumin seed oil, vitamin E, ginger and CBD. The ingredients work together to combat inflammation and pain, activating in the body within 30 minutes. Many customers use it as a preventative for inflammation before a day on the slopes.
Customers say the Chill tincture helps with anxiety, while the Carefree topical — which includes Sichuan peppercorns that stimulate receptors on the skin for quick absorption and provides pain relief for stiff joints and muscles.
“We’ve had people come in and buy cases of it after their first use,” Montana said.
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