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Outside Television revamps RSN

KIMBERLY NICOLETTI
summit daily news

Local RSN channels 8 and 16 are about to become more action packed.

On Monday, May 31, channel 16, now known as RSN X, will transform into Outside Television, complete with new programming in collaboration with Outside magazine. The motto: “Live the active life.”

Channel 8 will be known as TV 8 Summit and will continue to target visitors and residents with locally created programming, including the morning show and local weather and ski conditions. However, it will have a new look and transmit content in collaboration with Mariah Media, Inc., publisher of Outside magazine.

The metamorphosis got rolling when RSN’s board of directors approached Outside magazine to create a partnership, since Outside’s website already contained video.

“RSN was looking to re-brand, and I would say there’d be no better brand than Outside magazine to partnership with,” said John Cooney, one of the initial investors, as well as current investor, in RSN. “I think it’s a logical move for Outside magazine to reach a broader audience with their content also.”

“Bringing the Outside brand to a sustainable network-television level in markets that active-lifestyle consumers live in and travel to presents an enormous opportunity to reach our core audience frequently and consistently,” said Larry Burke, chairman and editor in chief of Mariah Media.

Viewers can expect to see the network more widely distributed, along with the host of new programming, said Mark A. Burchill, CEO of RSN.

During the merger, both entities have been sensitive to avoid alienating Summit residents and visitors by yanking local content. But the television experience will be “a new brand with a new look” and “all new shows for the viewer interested in the outdoor lifestyle,” Cooney said. Mariah Media will not only possess partial ownership in RSN, but also will have board representation and fully collaborate in content development between print and video platforms.

“In a sense, the viewers are getting access to Outside magazine (through television) -something that’s never been done before,” he said.

In November, Outside Television will show footage from the Telluride Film Festival.

Cooney believes the change will benefit local advertisers and media.

“It fits in with the active lifestyle,” he said. “RSN didn’t speak to that as directly as Outside Television can. RSN kind of lost (that) in terms of what people saw the brand being. Outside magazine and Outside Television are definitely a stronger brand. I think that will trickle down. Outside Television will have a strong presence in enhancing the presence of media here.”

Content will include health tips and gear tips, in addition to the action programming people are used to seeing on RSN X, said Erin Gigliello, RSN station manager. In addition, Outside’s popular special reports, such as Best Towns, Best Jobs, Trips of the Year and Buyer’s Guides will fill the programming.

“I think it will be an improvement in quality in both the production and the content geared toward the active lifestyle,” Gigliello said.

“The Outside editorial team will work closely with RSN’s television producers to select subject matter from the publication that will seamlessly translate to television,” according to a press release.

RSN staffing will remain the same, Gigliello said, and Copper Mountain, which never received RSN channel 8, will simply see its RSN channel replaced by Outside Television.


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