Perkins Miller named VP for Copper marketing, sales
COPPER MOUNTAIN – Intrawest Colorado, operator of the Copper Mountain and Winter Park resorts, has hired Perkins Miller from Ski and Skiing magazines as the company’s new vice president for marketing and sales.Miller starts April 11 and is charged with driving conference and leisure sales, business development, call center operations, corporate partnerships, strategic alliances, advertising, public relations and internet for both Copper and Winter Park.Miller’s background includes publishing, marketing and business development. He most recently served as vice president and managing director for Mountain Sports Media, the world’s largest winter-sport media company. He was responsible for overseeing all business affairs for Ski and Skiing magazines and Warren Miller Films as well as the company’s new media opportunities. He also oversaw all contract negotiations, acquisitions and business development including NASTAR and the U.S. Freeskiing Open. Miller has also spent several years as a media and sports marketing consultant providing marketing analysis for various clients including the Parthenon Group, Intrawest and NBC during the 2002 Olympic Winter Games in Salt Lake City, Utah.
“I’m excited about the addition of Perkins to our team,” said David Barry, chief operating officer for Intrawest Colorado. “As we position ourselves for continued growth both within the winter resort industry as well as outside it, Perkins’ areas of expertise will complement nicely the strengths of our leadership team.”His knowledge of sports marketing, media analysis and customer retention will help us grow with discipline while remaining connected to our guests’ needs,” Barry said.Miller replaces Wenda Huseman who was recently appointed director, lift business development for Intrawest Colorado. In her newly created position, Huseman will focus on the development of lift ticket pricing strategies through the alignment of ticket products, standardized reporting procedures, pricing analysis and year-end reconciliation.She is also charged with creating a research program that will guide the organization in its efforts to become more guest connected. The move allows Huseman to manage a work schedule that provides more time for her family, including the pending arrival of her second child.
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