Post’s sales up after close of Rocky but less than both did
April 27, 2009
In the wake of the Rocky Mountain News’ death, The Denver Post is now the nation’s 11th-largest daily newspaper in weekday circulation.
The Post has sold an average 371,728 copies since the Rocky folded Feb. 27.
That puts the Post ahead of papers in Dallas, San Francisco, Boston and Philadelphia, according to average sales released Monday by the Audit Bureau of Circulations, an agency that monitors newspaper and magazine sales.
The Post is now delivered to former Rocky subscribers as well as to its own under a deal with E.W. Scripps Co., the Rocky’s former owner, so the latest numbers include Rocky customers who now receive the Post.
But the new numbers show the Post is selling 17.4 percent fewer copies on its own than the two papers were selling separately a year ago, according to a Denver Business Journal analysis of ABC data.