Private sponsors to get shot at Breckenridge facilities
Summit Daily News
BRECKENRIDGE – A town staff plan to begin looking at corporate sponsorships and advertisements for public facilities got an initial green light from town council last week.
Residents may see advertisements on two new scoreboards at the softball field in Breckenridge in the near future, which will help cover the cost of the boards.
“We were presented with an opportunity,” Breckenridge director of recreation Mike Barney said. “(The scoreboard) has ad space on it, and we thought, ‘oh, wow, this is a good opportunity to explore this issue with town council and see what their tolerance is for this.”
The council unanimously supported the proposal, but Breckenridge staffers said they will approach the idea slowly when it comes to sponsorships on other facilities. There may be some potential sponsorship interest in the skate park, and other communities have had entire ball fields and parks sponsored, Barney said.
“It may be a potential opportunity to see what the tolerance is,” Barney said. “We want to be sensitive to the residents. We don’t want to have a billboard on every single thing the town owns. (We need) to approach sponsorship where it makes sense and where it doesn’t appear we’ve sold all our facilities, or at least the naming rights.”
Sponsorships and ads would likely be limited to facilities where the private funding would make needed enhancements possible or to allow the town to finance new services or amenities.
It is unclear whether the town will price the scoreboard sponsorships to cover just the cost of the new boards, estimated at $7,400 for both with a five-year warrantee, or will look to bring in some revenue from the ads for other projects.
Either way, the limited advertising space will be awarded to interested companies fairly, Barney said.
“I’m not sure what the process is going to look like, but (we’ll be) as fair as we possibly can so every one who is interested has an opportunity,” Barney said.
He said there have been a few people who have already expressed interest in the scoreboard ads.
Councilman Eric Mamula, who owns two Breckenridge restaurants, said at the May 10 work session that a similar advertisement he placed on the scoreboard at the ice rink has been beneficial for his business.
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