Producers eyeing Breckenridge for SnowBall Music Festival in 2013

Caddie Nath
summit daily news
HL PP2 Snow Ball 1 KA 3-4-11

BRECKENRIDGE – Event producers may be interested in moving the SnowBall Music Festival from Avon to Breckenridge in 2013, according to town staffers.

The three-day festival would feature four stages with approximately 65 performers and is expected to draw around 10,000 people per day, or 30,000 over the course of the event.

The idea of relocating SnowBall to Breckenridge has been pitched to the Breckenridge Marketing Advisory Committee and the town council, who asked town staffers to come back with more information about the event before they discuss the possibility of hosting.

The event targets “tastemaker” music fans in their 20s and early 30s, who are often the first ones to promote an artist, introducing and talking up the musician or band to their friends through social networking sites, according a report from Breck.

Event promoter AEG Live told the Avon Town Council it was looking at alternate locations following the most recent SnowBall at Nottingham Park in March.

The primary reason for the proposed move is that space, primarily lodging, is running out in Avon, the town report stated.

“We’re always on the look out and always talking to different people about different events being brought here,” Breckenridge spokeswoman Kim Dykstra-DiLallo said. “It’s kind of an ongoing discussion. Neither of us are sure if it’s the right fit for Breckenridge yet.”

This year’s SnowBall in Avon produced 140 arrests on alcohol and drug charges due to an increased police presence at the event from last year.

“This year we had a year to prepare for the event,” Avon police chief Bob Ticer told the Vail Daily. “Last year we had two months. That gave us an opportunity to reach out to other agencies. We had triple the number of narcotics officers on Friday night, and also on Saturday night. Narcotics officers from other agencies and the state liquor agency were here to help.”

There were 25 arrests for distribution of narcotics and more than 100 busts for alcohol violations, primarily underage drinking.

But the event was also a boon for local businesses, which reported big, but not unruly crowds over the weekend of the festival, according to the Vail Daily.

SnowBall would run for three days from 2 p.m. to 10 p.m. featuring newer artists that “have not yet hit the mainstream market,” according to the town report.

There would also be craft and food vendors and performance art, such as fire dancers.

Dates and potential locations for the festival are still being discussed.

SnowBall has been hosted in Avon since 2010. AEG is now looking to host five similar events around the country, creating a brand around the festivals.

“Their positioning is that this is a music component complimenting action sports,” the town report stated.

The Vail Daily contributed to the reporting of this story.

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