Colorado’s Office of Behavioral Health launches public awareness campaign for opioid addiction
May 15, 2018
The Colorado Department of Human Services' Office of Behavioral Health has launched "Lift the Label," a public awareness campaign to reduce stigma for individuals struggling with opioid addiction through education and stories from Coloradans in recovery. Around 200 people including Gov. John Hickenlooper are participating in the campaign to speak about the role stigma plays in the opioid crisis.
"We're calling it 'Lift the Label' to help others take a closer look at how opioid addiction can affect anyone," said Hickenlooper in a press release. "Rather than labeling or stigmatizing someone with opioid addiction, we need to offer support and access to treatment."
In 2016, over 42,000 people lost their lives to opioid overdoses. To demonstrate the magnitude of the crisis, the Office of Behavioral Health also unveiled an opioid memorial wall. The wall stands 8 feet tall and 34 feet long and is constructed of 4,200 pill bottles; each pill bottle representing 10 Americans lost to heroin and prescription opioid overdoses in 2016. The opioid memorial wall is on display at the Capitol building in Denver through the end of May.
"Today our community came together to launch this campaign and tell the 67,000 Coloradans who say they need treatment but fear the label associated with asking for help that addiction can happen to anyone," said Reggie Bicha, CDHS executive director. "We want Coloradans to know that we support them because they're our family, our coworkers, our community leaders, our friends. If they're ready to seek help, we've got their back."
“Rather than labeling or stigmatizing someone with opioid addiction, we need to offer support and access to treatment.”John HickenlooperColorado governor
Recommended Stories For You
Through April 2019, Lift The Label will have continued presence on tv, digital video, digital ads and search engine marketing to increase awareness of opioid addiction as a mental health disorder, sharing what treatment options are available, and promoting the Colorado Crisis Services hotline and website.
Trending In: Regional
- Mountain Town News: When smoke gets in your eyes — and in your lungs
- Frisco Flight For Life widow featured in campaign ad for Jared Polis touting helicopter safety
- Discovery Channel’s ‘Gold Rush’ is leaving Park County, but residents continue to fight for more mining oversight
- Colorado gem hunters are back near Alma mine that was once a mother lode of rhodochrosite, the official state mineral
- Colorado study: Hunger is driving mountain lions to residential areas they would normally avoid
- UPDATE: 43-year-old Pennsylvania woman killed in 150-foot fall on Mount Royal
- Woman from out of state dies after fall on Mount Royal in Frisco
- New and approved in Silverthorne: Town gives 114-room hotel preliminary OK
- Tyler Gorrell, a 33-year-old Denver resident, is missing in Silverthorne’s backcountry
- Local Hiking Trails Summit: The magnificent amphitheater of Mayflower Gulch