Vail Resorts makes the bold statement that everything they do needs to be aligned with their five stakeholders. Let’s take a moment to examine how these five stakeholders are supposedly in alignment with the Peak 6 expansion, in the order they list them: their guests, their employees, their communities, the natural environment, and their shareholders.

1. Guests: The claim that an expansion would ease skier congestion is a ruse, stating that it will enhance their experience is wishful thinking. More terrain equals more skiers, which is the core reason for this expansion: More skiers equals more money.

2. Employees: Let’s hope for a brief moment that this proposed expansion does make money for the company, then they will be able to restore the remainder of the wage and 401(k) match cuts they took from the employees a few years ago.

3. Community: Look what VRI has done with their largest ski area, they have turned the streets of Vail into a parking lot. With more skiers in Breckenridge, just picture the traffic, parking and the congestion of town.

4. Environment: Put simply, cutting down trees, changing animal habitat and adding thousands of people to a wilderness area is a no-win situation for anyone (or thing) involved. Pat Campbell said herself “everyone is a stakeholder in these lands,” Vail Resorts’ stake is to make money, mine is to enjoy the wonderful environment we have in Summit County.

5. Shareholders: It is clear how this expansion is intended to benefit them, more land, more skiers, more money, more developments, more more more.

VRI is after all a business that wants to make money, but let us not be fooled by their skullduggery. They will ruin Peak 6, and are trying their best to ruin Breckenridge.