Saturn Cycling Classic is for the greater good
In response to the article in the Tuesday, Aug. 13, Summit Daily News, titled “Sales down during Saturn race, some merchants say,” there are many things that go on behind the scenes that people may not be aware of.
The Saturn Cycling Classic event held in Breckenridge on Aug. 10 brings more to Breckenridge than just people on one day out of the year.
While the focus of the day is on the bike racing along Main Street and the expos in the Blue River Plaza and the Riverwalk Center, the overall focus for the event is on getting exposure for Breckenridge and the Classic.
The Saturn Cycling Classic helps get the Breckenridge name into the national media. This event showcases Breckenridge, thanks to a big name sponsor, as well as the hard work and dedication of numerous people in town, in Boulder and at Saturn. This event helps to leverage the Breckenridge Resort Chamber’s budget and get great exposure nationally while being extremely cost effective for the community.
A true marketing person would see the bigger picture for Breckenridge rather than looking at one single business’ revenue on one day out of the year. The Saturn Cycling Classic brings a large amount of business to Breckenridge on the event day. Media coverage for this event alone in 2002 includes (but is not limited to) ESPN, The Today Show, CNN with Paula Zahn, VeloNews, Associated Press, Reuters, USA Today and USA Cycling.
Along with national coverage, the event and Breckenridge also received numerous pick-ups in the Front Range and Summit County on TV, radio and in newspapers. In the long run, this exposure will help to continually grow the Breckenridge summer business. And if summer continues to grow, so will profits for the businesses in town.
The majority of businesses we have heard from support the Saturn Cycling Classic because of its overall benefit to the community. As the BRC, we would hate to see this event go to another community. In the future, please keep in mind that Breckenridge puts these events on with the businesses in mind and is continuously looking for ways to better the community.
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