Selling your home in the winter | SummitDaily.com

Selling your home in the winter

MARKETA JONAS-HAGY
summit homes and properties

Selling a home in Summit County during the winter months can be a challenge. Cold weather, snow, and ice can keep buyers away, and heighten fears of your home staying on the market longer than expected. However, there are a few things you can do to enhance the appeal of your home, and when that happens, buyers will take notice.

For example, if your home has been on the market for more than six months, it is probably time to change the sales approach. There are several factors that could be reviewed with your real estate agent to determine the improvements that can be made. Ask for a reassessment of the sales price, it may be too high for the current market. Also, ask the agent for a new, or updated, marketing plan, and ask for a specific explanation of each activity. Marketing your home goes beyond a few ads in the newspaper, and a listing on the Multiple Listing Service (MLS), a good agent will do more to get your home sold.

Once you’ve settled on an appropriate asking price, it is time to spruce up the interior, and exterior of your home. Many real estate agents also recommend opening as many curtains as possible to add light and color to rooms, especially during the winter months. It is also a good idea to keep spring and summer pictures of your home out on a table, and in clear view. Photos of your front yard flowers in full summer bloom, or the backyard shade tree, will give potential buyers an idea of what your property looks like without 4 feet of snow.

Staying on top of winter maintenance, and chores, is another sure-fire way of adding value to your home. A neatly shoveled driveway, and cleared walkway, can add a nice touch, and will be safer to walk on. Also make sure the furnace is in good working condition, and that the room temperature is kept at a comfortable level.


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