Shame on Breckenridge for its ad campaign |

Shame on Breckenridge for its ad campaign

In response to the latest wave of target marketing and advertising to a niche market that Vail Resorts has tried to attract, I say shame on you!

I think a little bit of creativity in advertising could have hit this “niche” market without the possibility of offending quite a few people out there, whether they live here or visit this wonderful town.

I have lived here for 14 years, and thought I had seen it all until this campaign went out. Did you actually think this would not create controversy? Come on, Vail Resorts.

I don’t think it takes quantum physics to have seen that this was a rather bad venture into an advertising campaign that does nothing but offend and open a can of worms.

I personally find it offensive and derogatory to refer to my home as “our bitch.”

I understand this derogatory term has many meanings to different age groups. But overall, I think to most people it is offensive. I must admit that I chuckle a bit at this ad campaign. Maybe I just don’t “get it.” But then again, it was not targeted at me.

Is Vail Resorts suggesting I change my address to:

Bill Lemley, PO Box , “The Bitch,” CO 80424?

Support Local Journalism

Support Local Journalism

As a Summit Daily News reader, you make our work possible.

Now more than ever, your financial support is critical to help us keep our communities informed about the evolving coronavirus pandemic and the impact it is having on our residents and businesses. Every contribution, no matter the size, will make a difference.

Your donation will be used exclusively to support quality, local journalism.


Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User