Show customers what they want | SummitDaily.com

Show customers what they want

ERIN PHEIL
special to the daily
Summit County, Colorado

I cannot emphasize this one enough. When creating content for your business website and deciding how to organize your information, remember to guide yourself using the answer to this question: “What do my customers and potential customers want to see?”

Your personal preferences, ideas about what information is most interesting, beliefs about the superiority of your company, and wealth of knowledge about certain topics should never come before the information your customers wish to see when they arrive at your site. This is not to say that you can’t tell them what you want them to know, but addressing their wants and needs should be the primary focus of your content.

If you’d like to talk about yourself, post photos, hobbies, tell people about your travels, etc. ” you may wish to consider starting a personal blog. Your business website is for your customers, not for you.

It can be quite annoying when Microsoft Word butts into your business and assumes you’d like to create a numbered list in your document … when in fact you have no such desire. In fact, Word assumes that you’re creating a numbered list every single time you place a number in front of a new line.

Let’s take a moment right now and tell Word to stop making these annoying assumptions. Just follow these steps:

1. Go to Tools > AutoCorrect Options.

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2. Click on the AutoFormat as You Type tab.

3. Uncheck the box that reads Automatic Numbered Lists.

4. Click Ok.

In the future, you can tell Word when you’d like it to make a numbered list for you by clicking the numbering icon in your toolbar (the icon with “1 2 3” listed vertically, on the left of three horizontal lines).

1. http://tinyurl.com/2fjzg7 ” A great tool to answer that “What If…?” question that occasionally drifts into so many people’s minds: “What if I had invested in x or y stock back then?” Just visit this link, drop your information into the form (stock symbol, initial amount you would have invested, etc.), and the answer to your question will be instantly displayed before your eyes.

2. http://www.parenthacks.com ” A “collaborative website that collects and publishes parents’ tips, recommendations, workarounds, and bits of wisdom … in a single pot so we can all partake.” Hmm. I have a hunch that when the site’s creators say “we can all partake,” their concept of “all” really means “all of us with children”.

3. http://tinyurl.com/6kpz56 ” This blog post from a site called “TechnoTheory” offers a quick checklist for those looking to make their email communications more professional. Example suggestions include letting people know when you’re replying on a mobile device, changing your signature when appropriate, and restricting the number of names in your To and CC fields.

4. http://tinyurl.com/y34ob5 ” Do you have a domain registered in your name (in other words, do you have your own website)? If so, you’ve got a terrific anti-spam tool at your finger tips. Learn why right here.

5. http://tinyurl.com/37b4kr ” Do you have a blog on your company website? Wish you could find ways to increase the number of subscribers/readers? This post provides eleven suggestions for attracting new RSS subscribers to your blog.

And that’s it for today, everyone. Have a great week, and see ya next Monday.