Rob Hunt, founder of Pressure Drop Productions, is bringing “ski porn” to the mountains, in the form of one big party.

He decided to showcase a 10-film ski and snowboard series at three20south in Breckenridge, because he didn’t see anyone producing screenings as “an event.”

“They weren’t capturing the market the way the filmmakers intended, with a huge crowd; they weren’t building a frenzy,” Hunt said. “I want to bring in music kids are putting on their iPods when they hit the slopes.”

He started Pressure Drop Productions and All About Content in order to aggregate all action-sports content and repackage and redistribute it for online and foreign markets. For the past six years, he has held department head positions at some of the most prestigious national festivals, including Bonnaroo, Vegoose, All Good, Yarmony Grass and the Jeep King of the Mountain ski and snowboard tour. He also competed on the International Free Skiers Association freeskiing tour. As a result, he has plenty of connections with both musicians and snowsports filmmakers.

And he’s bringing some of the best – from Teton Gravity Research to Level 1 Productions – up to Breckenridge.

“I’m sure you’ve heard the term ‘ski porn,'” he said. “That’s essentially what it is – matching music to images. It’s not telling a story. It’s about creating a feeling, creating a lifestyle.”

And with three20south’s huge screen and killer sound system, it’ll be a party people won’t want to miss, said three20south owner Matt Karukin, aka Rocko.

“Movie premieres in the fall are a huge tradition of mountain culture,” Karukin said. “It’s a chance to throw a great locals’ party (out of towners welcome too) focusing on why we are all here in Summit County and to get psyched up about the up-coming season.”