Ski resort ads are just plain icky | SummitDaily.com
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Ski resort ads are just plain icky

Ick. The new ads for Breckenridge that are aimed at the 13- to 18-year-old set are just plain icky.

Is the Breckenridge Ski Resort campaigning to be the next Daytona Beach of the ski genre? What kind of teen-agers are we hoping to lure with the promise of “the kind of over-the-top, wide-open nightlife that your friends can only make-up stories about?”

What kind of guests will trek cross country to be part of the “raucous nocturnal insanity?” What exactly are we talking about here?



The 13- to 18-year-olds that these ads are said to be targeting aren’t even of legal drinking age. Are we so desperate for money that we need to paint Breckenridge as the “Animal House” of ski resorts? Ick.

My husband and I are building a very nice home in Breckenridge, and we will have invested quite a lot of ourselves in the community by the time our venture is over.



While we understand the need to draw tourists as vital to the economy, we think a bit more thought could have been put into the ad campaign instead of mindlessly relating to the lowest common denominator.

The residents, those of us who spend our time and money day in and day out in the community, aren’t going to be calling Breckenridge “our bitch” anytime soon. Ick.


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