Skiing magazine puts Breck at No. 22
BRECKENRIDGE – Ouch.
Roger McCarthy, chief operations officer at Breckenridge and Keystone ski resorts, was a bit more than happy to see that SKI magazine readers voted Breckenridge No. 6 in its readers’ polls last month.
So he’s probably not going to be very happy to see the results of a similar readers’ poll in the upcoming edition of Skiing magazine. He was rafting through the Grand Canyon Thursday and was unavailable for comment.
SKI and Skiing are both owned by Mountain Sports Media, based in Boulder, but their readers’ demographics are different.
“Skiers are looking harder at these rankings than they used to,” SKI magazine Executive Editor Greg Ditrinco said last month after that magazine’s poll announcement. “But does that translate to more fannies on the ski lifts? It can’t hurt; it’s good publicity. If they have a good experience, they’ll be back. If not, they won’t be back, and you’ll hear about it in the survey next year.”
Skiing editor Perkins Miller said that magazine is for skiers who like to challenge themselves, whether they’re jumping out of a helicopter, climbing a peak, or just going as fast as fear will allow.
Those differences are reflected in how skiers voted.
The SKI magazine readers’ poll shows Vail is No. 1, Breckenridge is No. 6, Keystone is No. 15 and Copper Mountain is No. 19. Skiing Magazine puts Vail at No. 4 and Breckenridge at No. 22. Keystone and Copper Mountain aren’t even mentioned.
Ski industry officials consider the results to be of some importance because readers often refer to the lists when making ski vacation decisions. But they also take the results with a grain of salt.
Editors at the magazines admit that their different readerships can result in dramatically different survey results. Skiing magazine ranks what they say matters most: steeps, powder and parties. SKI magazine rates the overall ambience of a resort, including such things as value, night-life, quality of grooming on the runs and customer service.
“Our readers are athletic; they’re looking for a lot of snowfall and really steep pitches,” said Marc Peruzzi, acting executive editor of Skiing magazine. “The big mountains with lots of snowfall are where our readership is interested in going right now. SKI is more for the full resort package.”
In addition to ranking the top 25 resorts in North America, the November issue of Skiing ranks the best bump runs, terrain parks, steeps, powder stashes, parties and hikes. It also includes essays on three of the nation’s classic ski areas and unknown gems in Europe.
Jane Stebbins can be reached at (970) 668-3998, ext. 228, or
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