Snow sports equipment sales up nearly 2 percent
MCLEAN, Va. ” Retail sales for the winter sports market were up 1.9 percent to $2.25 billion for the 2004-2005 ski season, compared to $2.2 billion reported for the same period last year, according to a SnowSports Industries America (SIA) retail audit.
Overall equipment sales (alpine, snowboard, Nordic and telemark) were up 2 percent in dollars as compared to last season with season-to-date sales totaling $149.7 million.
Alpine equipment sales also were up 2 percent as compared to last season with $72.5 million in sales.
Alpine skis, excluding integrated systems, fell 15 percent in dollars as integrated ski systems rose 30 percent over last season.
In March, the average retail price for an integrated system was $323, up from $290 in March 2004.
Though still a small category, fat ski sales jumped 10 percent in dollars. Season-to-date average retail prices for fat skis increased from $215 last season to $292 this season. The result was a 45-percent jump in dollars.
Alpine boots picked up 12 percent in dollars thanks to higher retail prices this season over last. High-performance boots performed well with $8.5 million in sales, an increase of 11 percent over last season.
Recreation boots ($163 average retail) grew 42 percent in dollars while sport-performance boots ” 27 percent of all boots sold this season ” were up 8 percent in dollars. Junior boot sales sank 22 percent.
Binding sales fell 13 percent in dollars over last season, with sales reaching $7.8 million.
Alpine pole sales were down 10 percent over last season, reaching $3.6 million in season-to-date sales.
Nordic equipment sales dropped 22 percent in dollars compared to last season, totaling $6 million. Telemark equipment dollars also showed a decrease, down 31 percent with $1.4 million in sales.
Snowboard equipment sales were up 5 percent in dollars as compared to last season with total sales reaching $69.2 million.
Snowboard sales gained 3 percent over last season as average retail prices jumped. The average retail selling price in March for a snowboard was $159, up from $137 in March 2004.
Units of snowboard boots and bindings fell, but dollar sales managed small increases at 8 percent and 6 percent respectively.
All-mountain snowboards, at an average retail price of $187, grew 12 percent in dollars while freestyle boards, at an average retail price of $236, jumped 5 percent.
Freeride snowboards, accounting for 28 percent of all board units sold this season, managed a 5 percent gain in dollars. Average retail price fro freeride boards increased from $227 to $259.
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