Snow sports equipment sales up nearly 2 percent |

Snow sports equipment sales up nearly 2 percent


MCLEAN, Va. – Retail sales for the winter sports market were up 1.9 percent in dollars to $2.25 billion for the 2004-2005 ski season, compared to $2.2 billion reported for the same period last year, according to a SnowSports Industries America (SIA) retail audit. – Overall equipment sales (alpine, snowboard, Nordic and telemark) were up 2 percent in dollars as compared to last season with season-to-date sales totaling $149.7 million. – Alpine equipment sales also were up 2 percent as compared to last season with $72.5 million in sales. – In March, the average retail price for an integrated system was $323, up from $290 in March 2004. – Though still a small category, fat ski sales jumped 10 percent in dollars. Season-to-date average retail prices for fat skis increased from $215 last season to $292 this season. The result was a 45-percent jump in dollars. – Alpine boots picked up 12 percent in dollars thanks to higher retail prices this season over last. – Binding sales fell 13 percent in dollars over last season, with sales reaching $7.8 million. – Alpine pole sales were down 10 percent over last season, reaching $3.6 million in season-to-date sales. – Nordic equipment sales dropped 22 percent in dollars compared to last season, totaling $6 million. Telemark equipment dollars also showed a decrease, down 31 percent with $1.4 million in sales.- Snowboard equipment sales were up 5 percent in dollars as compared to last season with total sales reaching $69.2 million. Average retail price for freeride boards increased from $227 to $259.

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